Episode 124

Growing up Latina with Joelle L. Martinez


In this special Hispanic Heritage Month Edition episode, Luis speaks with Joelle L. Martinez. Joelle is the president and CEO of the Latino Leadership Institute. Joelle is a nationally recognized executive, strategist, speaker and facilitator. A visionary leader, Joelle has dedicated her life to helping cross-sector leaders realize their individual potential as well as the economic and social opportunities present by an increasingly diverse U.S. populace. 

Prior to the Latino Leadership Institute, Joelle spent more than 15 years building winning communications, business development, and public affairs strategies in both private and public sectors. Joelle is a subject matter expert in neuro leadership, Latino identity, civic engagement, workplace diversity and inclusion, and demographic shifts. In 2017, Joelle was named one of the most powerful women by the Colorado Women’s Chamber of Commerce. In 2019, she was honored by the NFL Hispanic Heritage Foundation and Nationwide for her outstanding contributions to the Latino community. She currently serves on the Hispanic Advisory Council for Coca-Cola and has served on boards, advisory councils, and executive committees for Mile High United Way, Building Better Colorado, Museum of Nature and Science, Denver7 Colorado, Prosper Colorado. Joelle is a member of the Neuro Leadership Institute and is a certified practitioner of both Insights Discovery® and i4®.

Scan the QR code below to learn more about The Latino Leadership Institute Ignite program.

Scan the QR code to learn more about the Ignite program through the Latino Leadership Institute


In this episode, Luis and Joelle talk about the following and more:

  • Training Latinos for leadership
  • Getting Latinos to own their superpower! Don’t discount your power.
  • Breaking through barriers in management and leadership positions
  • Navigating imposter syndrome
  • Understanding your worth and knowing your value